Comfort driven Activewear
Honu Wear is a premium apparel brand built on the foundation of 'Ohanaβfamily, love, and respect. We create high-quality, stylish clothing thatβs accessible without compromising on craftsmanship. Our mission is to bring people together through fashion that embodies community, strength, and authenticity.
Discover whatβs inside the box each quarter with our exclusive subscription! Every shipment brings you a mix of premium Honu gear β from brand-new designs and unreleased colors to vaulted favorites and limited-edition styles. Each box is packed with $95+ worth of value for only $79.95, and we might even surprise you with a bonus freebie or two.
Your box ships once a quarter, and you can pause or cancel anytime β no commitment required. Whether itβs fresh drops, throwback colors, or hidden gems from the vault, each box is designed to keep you looking and feeling your best all year long.
β¨ Donβt miss out β quantities are limited each season!
The first wave of boxes will ship out on October 1st!


Humble beginings
Honu Wear was created to honor my grandfatherβs journeyβone of courage, resilience, and the enduring spirit of Hawai'i. He immigrated from Japan, spending time in Hawai'i before continuing his journey to the mainland.
Shortly after, his family was sent to the internment camps, eventually relocated to Topaz. Despite these hardships, he held onto the values of strength, kindness, and loveβprinciples we carry forward in every piece we create. The Honu, or sea turtle, symbolizes longevity, protection, and the unwavering journey homeβjust like his.
Our store
541 West State Road #101 Pleasant Grove, Utah 84062
Mon - Wed & Fri, 12pm - 6pm
Thurs & Sat-Sun, closed
